SUREFIRE is a song about eternal faith.
Faith that love is the most powerful force in the universe.
Human civilization is experiencing an extraordinary moment in time.
We are more capable of doing more good than ever before, but we are still mired by a myriad of systemic failures that continue to arise because of our continuing lack of empathy towards others.
Issues relating to immigration rights, religious acceptance, and many other forms of prejudice are contaminating our cultural landscape on a daily basis.
That is why Jamila and Roberto, the star-crossed lovers featured in the SUREFIRE music video, face a number of obstacles that are heavily rooted in the current social and political climate within the United States of America.
Thankfully, John Legend and our extraordinary team of collaborators have found a way for Jamila and Roberto to transcend those circumstances and explore the boundless depths of the human experience.
Despite the chaos that surrounds them...
Because their love is SUREFIRE.
We truly hope that their heroic journey can inspire us all to love each other just as fully and completely as they have.