#SUREFIRE is a song about eternal faith. Faith that love is the most powerful force in the universe. Human civilization is experiencing an extraordinary moment in time. We are more capable of doing more good than ever before, but we are still mired by a myriad of systemic failures that continue to arise because of our continuing lack of empathy towards others. That is why Jamila and Roberto, the star-crossed lovers featured in the SUREFIRE music video, face a number of obstacles that are heavily rooted in the current state of America. Issues relating to immigration rights, religious acceptance, and many other forms of prejudice are contaminating our cultural landscape on a daily basis. Thanks to JOHN LEGEND and an extraordinary team of collaborators, Jamila and Roberto are able transcend those circumstances and enjoy the fullest depths of the human experience because of their SUREFIRE love for one another. I truly hope that their heroic journey can inspire us all to do the same.