ELTON JOHN
Produced experiential marketing and promotional campaign for the Alliance for Lifetime Income during each of the 65 live concerts for Elton John’s North American farewell tour. Reached over 1.6 million attendees and activated thousands of AFLI memberships.
ESPN
Produced launch promo and provided creative consulting for THE UNDEFEATED + ANDSCAPE. Andscape is a Black-led media platform dedicated to creating, highlighting, and uplifting the diverse stories of Black identity.
JBL
Experiential marketing and promotional campaign for the JBL TRUE SUMMER CONCERT SERIES in Los Angeles, New York, Chicago, and Miami. Talent included performances by Bebe Rexha, Jason Derulo, Funkmaster Flex, GZA, Post Malone, Meg the Stallion, Jack Harlow, and Playboi Carti, plus appearances by Lizzo, Andre Drummond, and more.
MARRIOTT
Led the DIARY OF THE CRAFT branded content campaign which was created to elevate market perceptions about the depth and intimacy of food and beverage experiences at Marriott International properties. Directed installment featuring LaMara Davidson, which is currently playing at all 8000+ Marriott International hotels worldwide. The series culminated in the MASTERS OF THE CRAFT culinary and beverage competition, where over 800 culinarians and beverage professionals from various Marriott properties competed in a Masters of the Craft competition to prove their prowess through quick-fire cooking and mixology challenges. During the timed, rapid-fire competitions, each contestant was tasked with incorporating a mystery ingredient into a signature dish or cocktail, which was then judged based on technique, creativity, and taste.
